Corporate Social Responsibility

What is Corporate Social Responsibility?

Corporate Social Responsibility (CSR) is a organisation’s understanding of how your business impacts the wider community and using that impact in a positive way. To support the community from which their organisation trades, purchases and recruit, many develop relationships and projects in collaboration with local charitable projects.Tameside 4 Good supporter stamp

Why should my business get involved?

  • Increases company pride, staff retention and makes it easier to recruit
  • Employees are better motivated and more productive
  • Creates positive PR leading to customer brand loyalty
  • Develops a healthy community which is essential to business
  • Understanding the wider impact of your business can help you develop new products and services
  • It can make you more competitive
  • Helps ensure you comply with regulatory requirements

How will the community benefit through my business involvement?

  • Exchanging ideas and skills
  • New volunteers
  • Financial support for meeting community needs
  • Build capacity to provide services that otherwise might not be possible
  • Supports the quality of life in the community

How can my business get involved?

  • Time — through employer supported volunteering
  • Skills — providing specific business skills and expertise or mentoring
  • Resources — donating materials, equipment or services
  • Money — payroll giving, sponsored activity and tax efficient donations, match funding i.e. helping to support a wider range of grants for groups

Find out how IKEA Manchester met its CSR goal by reading this case study.